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HAYMARKET BOSTON
Challenge:
The Boston Haymarket profits when the produce sells in bulk, due to low prices.
The market lacks clientele from this target group due to a lack of awareness.
Solution:
Rebrand Haymarket Boston as less touristy and more practical; where you can buy good produce in bulk at extremely low prices. Prices at the market do not compare to anywhere else: emphasize that through slogan and social media.
Video Execution
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Print Execution
Social Media Execution
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