top of page

Aliasha R. Zafar

​

☎ 661.877.6677 | ✉ aliasha@aliasha.com | linkedin.com/in/aliasha-zafar/
​
DOWNLOAD RESUME

​

Objective: Effectively drive success and improve client retention as a digital marketer and storyteller, utilizing expert SEO, copywriting, and communication skills.

Education

 

Boston University                                                                                                                                                                                                                      Boston, MA

Major: B.A. International Relations Minor: Communication [Focus in Advertising]                                                                                              09/2013 - 05/2017

 

ACS Athens - American Community Schools                                                                                                                                                               Athens, Greece
International Baccalaureate Diploma Programme (IBDP)                                                                                                                                                    2011 - 2013

 

Work Experience

 

Ferocious Digital                                                                                                                                                                                   Farmingdale, NY (Remote)
SENIOR LOCAL SEO STRATEGIST                                                                                                                                                                                  05/2023 - Present

  • Lead full-scale SEO optimization for 13 local and franchise home services websites, elevating organic SERP rankings, while managing 45+ Google Business Profiles (GBPs) for improved online performance.

  • Develop and implement streamlined processes and innovative strategies to drive SEO department efficiency and success.

​

Scorpion                                                                                                                                                                                                                                       Valencia, CA

 SENIOR OPTIMIZATION SPECIALIST                                                                                                                                                                           04/2022 - Present

  • Manage SEO to boost organic SERP rankings, traffic, and conversions for 150+ home services/legal/medical/franchise sites.

  • Troubleshoot campaigns for SEO client escalations within 48-hour timeframes, through the #AskSEO email distro.

  • Train new hires and SEOMs on SEO/content strategies, online marketing, and company systems, providing constructive guidance.

  • Serve as a Home Services SEO team liaison amongst internal departments: marketing, project management, content, and tech.

  • 2022 Leaderboard winner across the company: "High Impact Player" for Ranking (SMB).

 

 SEO MANAGER                                                                                                                                                                                                                01/2020 - 04/2022

  • Developed strategic SEO strategies for 55+ VIP Market-Leader Home Services clients (totaling about $200,000 in MRR).

  • Monitored progress for highly competitive SEO campaigns, and developed customized solutions [recognizing business KPIs].

  • Maintained strong client relationships via regular video, phone, and email engagement to ensure retention; reported key metrics.

  • Served as the SEO team liaison for the internal marketing department to effectively address client SEO concerns.

  • Created 10+ SEO strategy guides distributed amongst SEO teams to assist monthly/bi-weekly SEO efforts.

 

SEO ANALYST                                                                                                                                                                                                                   10/2019 - 01/2020

  • Optimized internet presence for home service SMBs; managed SEO, content, keyword research, competitor audits, and strategies.

  • Received October 2019 SEO Superstar in the company's SEO department for going “above and beyond.

 

Twiz, Inc.                                                                                                                                                                                                                               Los Angeles, CA

SEO ACCOUNT MANAGER                                                                                                                                                                                             02/2019 - 09/2019

  • Converted 60+ SMB sites to page 1 SERPs via onsite/offsite SEO; directed client communication/reinforced digital marketing POV.

  • Led training for new hires on SEO, editorial/advertorial content, blogging, company CRM systems, & outbound prospecting.

​

Boddiction                                                                                                                                                                                                                             Athens, Greece

SOCIAL MEDIA & INVENTORYMANAGER                                                                                                                                                                  09/2017 - 01/2019

  • Recruited 20+ international influencers to create branded content for @boddiction; organic IG following grew 400% in 6 months.

  • Sourced manufacturers, successfully improving product design quality and maximizing profit by over 200%.

 

AdLab                                                                                                                                                                                                                                            Boston, MA

COPYWRITER                                                                                                                                                                                                                    09/2015 - 05/2017

  • Recreated website copy and design for the largest full-service, student-run ad agency—AdLab [buadlab.com].

  • Rebranded 4 businesses, developing creative strategies and digital/print content; managed weekly client calls to ensure retention.

 

Boston University Telefund                                                                                                                                                                                                    Boston, MA

SALES CALLER                                                                                                                                                                                                                  09/2014 - 06/2015

  • Boosted BU’s Annual Fund, raising a total of $3,648 in one semester, and a total of over $5000+ in two semesters.

  • Certified caller of the week, for over five weeks, due to high credit card (CC) donation rates.

  • Amongst the “20 Best Callers” to receive the “Exceptional Caller Certification” for two consecutive semesters.

 

Volunteer & Community Service Experience                           

 

Sponsorship Coordinator, JCI (Junior Chamber International), Valencia, CA                                                                                                 05/2021 - 12/2021

  • Responsible for sponsorship outreach - helped raise a total of $13,795 for the Santa’s Helpers event.                   

 
Ad Manager & Contributing Writer, EVMO News, [remote]                                                                                                                                12/2017 - 12/2018

  • Wrote current event articles for a media startup delivering timely analysis of the latest geopolitical developments and events.

  • Created "Your Faces Our Story" campaign, boosting social media engagement by over 1470%.

 
President, Boston University Hellenic Association, Boston, MA                                                                                                                       09/2013 - 05/2017

  • Solicited over $5,000 via joint cultural fundraisers to fund community service projects and events.

  • Created the association’s first website to manage and bolster digital media presence.

  • Conducted media outreach; increased student membership by over 500% via social media/email, calls, and events.

bottom of page